Products - Interesting
This is where you could
include a list
of appropriate products.
Not only can including
products help to build up the content on your site it can
also act as an additional revenue stream. Check to see if
there is an affiliate scheme in operation for each of
the products you feature and, if so, sign-up for it and
include an appropriate link (featuring your
own personal 'affiliate ID').
If you are featuring
links off to a third-party product details page, be
sure to set your link properties so that the web page opens
in a new window. Right click the link here
to check out the
property settings - the 'target' should be '_new'.
This ensures that in viewing more information about
the recommended product(s) the visitor does not leave
your site entirely - your site remains open behind
the new window.
you are featuring links to, and/or recommendations of,
particular companies' products, don't be afraid to ask them
for a 'reciprocal link'. This means that in return for your
recommendation of their product, they place a link back to
your web site upon their own site. This is a crucial part
of link-building and can have a marked impact on your
site's ranking in the search engines.